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The problem - demand far exceeds supply.
The way we were handling requests for wooms - we would post on Instagram and hold bikes for people for 48 hours.
Why it wasn't working - not everybody was on Instagram.
Why we don't ship wooms - we are reserving them for our local community that has supported us for 12 years. 
We get 10 inquiries a day for wooms. For 4 months. About 1,200 inquiries from people that really, really want a woom and I understand that. They are the best, most special kid's bike that has ever been made and that is why we are a dealer.
I have a robust general newsletter that covers many topics including bicycles and you can subs
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